What is an example of peripheral route persuasion?
For example, if you‘re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.
What is an example of peripheral route?
Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular athlete advertise athletic shoes is a common method used to encourage young adults to purchase the shoes.
What are the central and peripheral routes to persuasion?
The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What is a good example of central route persuasion?
Additional Examples of Central Route to Persuasion An anti-smoking campaign that is able to persuade people to quit smoking by showing the statistics of yearly deaths related to smoking and cancer rates in smokers.
What is peripheral route in persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What are examples of peripheral cues?
An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.
What is an example of central route persuasion?
Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
What is a peripheral route argument?
Peripheral route to persuasion A style of processing a persuasive message by a person who is not willing or able to put effort into thinking carefully about the message’s argument. Attitude change depends on the presence of peripheral cues.
What is an example of a peripheral route to persuasion?
For example, if you’re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.
What is peripheral route of persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What is peripheral route in speech?
The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that’s central to the merits of the product or idea being put forth, while the central route to persuasion occurs when a person is persuaded by the actual argument about the merits of the product or idea.
What is peripheral and central route?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.
What are the central and peripheral routes?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.
What are central routes of persuasion?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What is the peripheral route of persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What are peripheral and central cues?
Peripheral cues are implicit cues embedded in a message. Central cues are more complex cues in a message that require more cognitive effort from the receiver to evaluate them.
What is an example of central route processing?
Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
What is central route in persuasion?
For example, a TV ad that presents laboratory findings to demonstrate the effectiveness of an acne treatment would be using the Central Route to Persuasion, as opposed to one that only uses a celebrity endorser.
Who is most likely to use the central route to persuasion?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What is peripheral route persuasion and central route persuasion?
For example, if you‘re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.
What is a peripheral cue?
a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated.
What is an example of peripheral route to persuasion?
For example, if you’re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.
Is fear a peripheral cue?
Fear could direct message recipients into the central or peripheral route by motivating or distracting them from extensive message processing. Fear could also serve as a peripheral cue
Is music a peripheral cue?
Music is used often in advertising to enrich the key message and may be the single most stimulating component in a commercial (Hecker, l984). It is perceived as a potential peripheral cue used to positively arouse the consumer’s emotional state (Stout Leckenby, l988; Gorn, l982; Park Young, l986).
What is central route to persuasion in psychology?
Additional Examples of Central Route to Persuasion An anti-smoking campaign that is able to persuade people to quit smoking by showing the statistics of yearly deaths related to smoking and cancer rates in smokers.
