If we consider Social Media as a whole business constituting an array of websites and application like Facebook, Twitter, Instagram to name a few one of their primary objectives include increasing their target audience, generating lead through more traffic and usage of the websites and application as well as to
3 Social Media Goals You Can Set for Your Business (and How to Track Them)
- Increase Brand Awareness. Increasing Brand awareness is the top reason businesses use social media according to Buffer’s State of Social 2016 survey.
- Increasing Engagement.
- Generating New Leads.